I’ve officially joined EcoPersona as a co-founding partner since January 2024 and I couldn’t be more thrilled about this new adventure.
From the very first conversations with Karla, I knew we were completely aligned in our vision: building a future where sustainability and innovation don’t just coexist — they thrive together.
This isn’t just a business move for me — it’s a calling.
I’m a naturally hyperactive person, full of energy and enthusiasm (seriously, I can't sit still for too long), that energy keeps me constante y moving, dreaming, creating, and chasing the next challenge.
With my background in legal strategy, community-building, events, and being a lifelong obsession with details, (yup, I’m that person), I’m stepping into this role with a clear mission: to help EcoPersona grow with purpose, scale with integrity, and connect with real people who care.
This work is deeply personal. I’ve seen firsthand how powerful communities can be when we come together around shared values. That’s exactly what we’re building here — not just a company, but a movement.
Fashion industry is at a crossroads. It’s a space I’ve been drawn to not only for its creativity but also for its massive potential to create real, measurable change.
🌍 The fashion industry emits 10% of global CO₂ — more than all international flights combined (World Economic Forum / Bloomberg).
💧 It’s responsible for 20% of global wastewater and 35% of microplastic pollution (Wikipedia).
👚 Short-term overconsumption is fueling a system that’s not only wasteful but deeply unsustainable (Wikipedia.)
🔁 The way forward? Circular economy practices and community-driven innovation (The Times).
Together, we’re creating a space where brands don’t just talk about sustainability — they live it. Where people aren’t just “consumers” — they’re change-makers.
I truly believe in the power of small, consistent action. That’s why at EcoPersona we’re launching the 1% campaign — a movement rooted in the belief that when individuals and businesses each commit to doing just 1% more, the ripple effects can be transformational.
Whether that’s 1% more mindfulness in your purchases, 1% more investment in sustainable sourcing, or 1% more courage to speak up — this is where change begins.
We’re just getting started, but I promise you: the best is yet to come.
Thank you for being part of this project with us. 💚
— Maribe
