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Can you imagine a world in which every product we consume could go back to its origins at the end of its life cycle?
When we are done eating an apple, the core can be composted. It decomposes with other matter to create new soil to help generate future apples and other food. This process is a regenerative sustainable cycle. It is also part of the philosophy and practice that we at EcoPersona are applying to our fashion and products. We believe that a healthy future for the planet and ourselves requires these sustainable cycles and that the textile and fashion industry needs to transform. #jointransformation
In thinking about how to create sustainable cycles, it is important to understand every step of a process and see where problems exist. The textile industry is one of the largest polluters in the world. Different fibers have different processes and one that requires a lot of water and bleaching is cotton.
So, how can we redefine the cycle of textiles to help solve these problems?
Sustainable cycles are nothing new, as the concept of Circularity comes from natural processes, just like the apple´s cycle. This means that any product, service, or resource can be renewed or regenerated, rather than wasted, by taking part of a circular process instead of the regular linear processes.
These processes can work in several ways, but in terms of supply chains of products and materials we call these cycles closed circuits, which can be divided into Technical and Natural cycles depending if the product is completely biodegradable or contains polymaterials that may be almost impossible to separate.
Some examples where cycles can be redefined are upcycling, eco design or biomimicry for Technical, and natural materials, or bio materials for the Natural ones. In Eco Persona we have both short and long term goals to use some of these principles in the creation of our products; as we know that some new textile innovations are not always solved by only Natural cycles.
Example of a closed circuit
Here are 4 awesome ways of working with circular textiles:
Circularity can also involve people, in our opinion, the most important resource in the supply chain. There are tons of initiatives and options to take care of the people who work in textile manufacturing. In EcoPersona this is one of the most important principles. We have a methodology to involve with the workers, communities and artisans that take part of our brand, where they’re rebranded as not only on the products but as a human chain to grow the Eco Persona family.
Pineapple fiber textile, which is actually made of pineapple´s leaves. EcoPersona is currently developing a brand new collection of purses with this amazing fiber. We’re aiming to include circular materials in the rest of the bag’s accessories to increase the possibilities of bio degradation.
Alpaca is a sustainable fiber. Read our entry and learn about all the benefits using this fiber has for the animal, its habitat, and more. For example, did you know that shearing Alpacas has a positive impact on their breeding?
Take a look at our collection of alpaca scarves here!
Textiles manufactured with recycled PET. Yes! PET bottles can actually be turned into thread. This kind of production not only creates a new material with exciting possibilities for clothes that last, but also provides a solution to the waste disposal of other industries. We understand the perks and benefits of the fossil fuels materials and here at Eco Persona we have worked on a possible solution by recycling PET fibers. We developed a collection of sweaters with this recycled material in which we focus on neutral colors and atemporal silhouettes so your sweater can have a long life!
Now you know how we are challenging ourselves to support sustainable cycles. How are you going to start today? Let us know what you are doing #ecopersonallc
Stay tuned for upcoming collaborations and products, always looking for a more circular economy. Find out more in our lookbook
Want to know more about circularity, circular economy, and new trends on Sustainability in different markets? visit the Ellen MacArthur Foundation, a foundation that works towards a circular economy, and partners with several industries and promotes knowledge for all kinds of consumers. Also at the National Retail Federation to understand what retailers have been doing to align efforts to create a circular economy.
Daniela Fajer
Master in Brand Creation, focused on textile experimentation techniques, as well as consulting in Sustainability and Interculturality. I believe in fashion and sustainable processes, both cultural and structural research and immersion are essential, so they can be projected into supportive and responsible practices. Circularity in both industrial and human processes must be the pillar for a natural and social reconstruction that, consequently, can cyclically return to their origins.
I was working for one of the top 10 Telecommunications companies in the world. I had just closed 3 of the largest projects of my life with 2 global insurance companies and one of the largest media experience companies. The 3 projects involved a highly technical IT telecommunications integration project with cloud data centers, MPLS networks, and multiple countries. Closing these projects required a lot of connections with people in 16 different countries and within the US. People from different backgrounds and different styles. As a vendor you have to understand and align the technology with what the customer wants and what the customer really needs.
