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When I created EcoPersona, I wasn’t just looking for fashion, I was searching for meaning. I wanted accessories and clothing that felt as good on the inside as they looked on the outside. Pieces made from natural fibres, recycled materials, and durable designs that align with a lifestyle of purpose, not excess. From the very beginning, my mission has been clear: to be intentional with what we wrap our bodies in.
Our journey began with a simple question: What’s the impact of every material we use? That led us into deep research, into mushroom leather, cactus skin, orange peels, pineapple fibres, and more. But it wasn’t just about the novelty of the material. We asked:
Our circular scarves are made from 100% certified Baby Alpaca wool, sourced from Incalpaca, a Peruvian partner deeply committed to ecological care. These scarves are undyed, with natural hues like caramel, black, ivory, and ash grey, shades born from the alpaca’s fur, not artificial colouring. Some scarves have subtle variations in tone, a beautiful reminder that nature never repeats itself.
What drew us to Incalpaca was more than wool. It was their care for the alpacas, their support for local farming communities, and their mixed-crop farms that nourish the land. We also partner with a small intermediary — a team of four (three men, one woman) — who work directly with women’s cooperatives and elderly artisans in rural Peru. Sustainability here is not just environmental — it’s social.
Our Temiqui collection — totes and backpacks — is crafted from Piñatex, a revolutionary material made from discarded pineapple leaves. We chose it not only for its durability (it doesn’t crack like other alternatives) but also for its closed-loop production: waste turned into resource.
Each bag is a story of circularity. The interior lining is made from RECOS, a leather-like material created from recycled plastic bottles. Organic cotton threads, metal zippers, and minimal chemical treatments complete the design. With every Temiqui bag, you help repurpose 3–5 plastic bottles.
Production is kept small and intimate with fair labor and sustainability:
Named after the Nahuatl word for “embrace,” our Apapachoa sweaters are a soft blend of 70% recycled PET bottles and 30% organic cotton. Each sweater rescues around 7–8 bottles from the waste stream and is crafted in Peru through the same ethical sourcing model we’ve built with our scarves. Our vendor is a small team of four (three men, one woman.)
Sustainability doesn’t stop at our products. All our packaging is sustainable with recycled boxes and packaging, everything is carefully selected to make sure every single component of the wrapping is sustainable or recycled, as an example, we use recycled clothing to the bags and boxes form our partner ECO-ENCLOSE. Also, We offset our shipments, all of them, and prioritize low-impact transport. I personally avoid car travel whenever possible, opting for public transportation. Our partners live in off-grid communities, surrounded by 400 trees they’ve planted in place of fences, and their homes are powered by solar panels.
Sustainability doesn’t stop at our products. We offset our shipments and prioritise low-impact transport. I personally avoid car travel whenever possible, opting for public transportation. Our partners live in off-grid communities, surrounded by 400 trees they’ve planted in place of fences, and their homes are powered by solar panels.
In a world of greenwashing, transparency is revolutionary. At Eco Persona, we believe you deserve to know:
This isn’t just about fashion. It’s about rethinking consumption, valuing craftsmanship, and honouring the people and planet behind every thread.
Thank you for being part of this journey with us. Your choice matters—and together, we’re making fashion that feels right in every sense.
I’ve officially joined EcoPersona as a co-founding partner since January 2024 and I couldn’t be more thrilled about this new adventure.
From the very first conversations with Karla, I knew we were completely aligned in our vision: building a future where sustainability and innovation don’t just coexist — they thrive together.
This isn’t just a business move for me — it’s a calling.
I’m a naturally hyperactive person, full of energy and enthusiasm (seriously, I can't sit still for too long), that energy keeps me constante y moving, dreaming, creating, and chasing the next challenge.
With my background in legal strategy, community-building, events, and being a lifelong obsession with details, (yup, I’m that person), I’m stepping into this role with a clear mission: to help EcoPersona grow with purpose, scale with integrity, and connect with real people who care.
This work is deeply personal. I’ve seen firsthand how powerful communities can be when we come together around shared values. That’s exactly what we’re building here — not just a company, but a movement.
Fashion industry is at a crossroads. It’s a space I’ve been drawn to not only for its creativity but also for its massive potential to create real, measurable change.
🌍 The fashion industry emits 10% of global CO₂ — more than all international flights combined (World Economic Forum / Bloomberg).
💧 It’s responsible for 20% of global wastewater and 35% of microplastic pollution (Wikipedia).
👚 Short-term overconsumption is fueling a system that’s not only wasteful but deeply unsustainable (Wikipedia.)
🔁 The way forward? Circular economy practices and community-driven innovation (The Times).
Together, we’re creating a space where brands don’t just talk about sustainability — they live it. Where people aren’t just “consumers” — they’re change-makers.
I truly believe in the power of small, consistent action. That’s why at EcoPersona we’re launching the 1% campaign — a movement rooted in the belief that when individuals and businesses each commit to doing just 1% more, the ripple effects can be transformational.
Whether that’s 1% more mindfulness in your purchases, 1% more investment in sustainable sourcing, or 1% more courage to speak up — this is where change begins.
We’re just getting started, but I promise you: the best is yet to come.
Thank you for being part of this project with us. 💚
— Maribe
An Inside Look at One of the Best Sustainable Fibers on the Market
This year, Eco Persona launched a new collection of bags that aims to merge fashion with ethics. In collaboration with Ananas Anam, the pioneers behind Piñatex, a textile made from pineapple waste, we designed Temiqui, a collection named after the Náhuatl word for dream. Our goal? To create sustainable, durable, and stylish bags that carry more than just your essentials, they carry your dreams.
As a brand committed to sustainability, we constantly seek materials that reduce carbon footprints while encouraging circular production methods. When we discovered Piñatex, we were intrigued by its vegan leather alternative and the entire process behind it. What started as curiosity became an opportunity to explore how waste can be transformed into something beautiful and functional.
The Origin of Piñatex
We had the pleasure of interviewing Alexandra Richardson, Branding and Communications Manager at Ananas Anam, to learn more about this unique material. Alexandra shared that the inspiration for Piñatex stemmed from the need for a sustainable, plant-based alternative to leather; one that could help reduce the environmental impact associated with traditional leather production and chemical tanning processes.. Piñatex Inventor, Dr Carmen Hijosa, recognised a unique opportunity to make a meaningful impact by transforming agricultural waste into a valuable and eco-friendly resource for textiles. By partnering with local farming industries, Ananas Anam found a way to repurpose pineapple leaves that would otherwise be burned, reducing soil, air, and water pollution.
Circular Processes and Positive Impact
By extracting fiber from pineapple leaves, Ananas Anam not only reduces waste but also creates job opportunities in rural areas. As Alexandra mentioned, the production process avoids harmful chemicals, which are typically detrimental to water ecosystems.
The benefits extend beyond just eco-friendliness. By preventing the leaf waste from being burned, Piñatex helps reduce CO2 emissions and prevents soil degradation, while lessening water contamination by eliminating harmful chemicals from the process. And at Eco Persona, we are equally committed to sustainability by powering our transformation processes with solar energy, ensuring safer working environments for our collaborators.
A Future of Sustainable Innovation
Currently, Piñatex is 95% renewable, and the Ananas Anam team continues to push the boundaries of innovation to reach 100%. By supporting ongoing research and promoting circular economy principles, they aim to create an even more sustainable and ethical textile for the future.
Like EcoPersona, Ananas Anam is committed to a business model that integrates environmental responsibility at every stage—from harvesting pineapple leaves to manufacturing the final product. As Alexandra pointed out, it’s easier to collaborate with partners who share these values, ensuring that circular economy principles are upheld.
EcoPersona focus
We believe that sustainability is not just a goal but a journey, and collaborations like the one with Ananas Anam are crucial in driving positive change. Piñatex is more than just a textile, it's a symbol of innovation, responsibility, and the power of turning waste into something wonderful. As we continue to explore new materials and methods, our vision is to contribute to a future where fashion isn’t just beautiful, it’s regenerative.
By choosing Piñatex and supporting brands like EcoPersona, you’re not just investing in a product; you’re investing in a future where sustainability and style coexist. Let's carry our dreams together, one ethical, eco-friendly bag at a time.
Daniela Fajer
Master in Brand Creation, focused on textile experimentation techniques, as well as consulting in Sustainability and Interculturality. I believe in fashion and sustainable processes, both cultural and structural research and immersion are essential, so they can be projected into supportive and responsible practices. Circularity in both industrial and human processes must be the pillar for a natural and social reconstruction that, consequently, can cyclically return to their origins.
Can you imagine a world in which every product we consume could go back to its origins at the end of its life cycle?
When we are done eating an apple, the core can be composted. It decomposes with other matter to create new soil to help generate future apples and other food. This process is a regenerative sustainable cycle. It is also part of the philosophy and practice that we at EcoPersona are applying to our fashion and products. We believe that a healthy future for the planet and ourselves requires these sustainable cycles and that the textile and fashion industry needs to transform. #jointransformation
I was working for one of the top 10 Telecommunications companies in the world. I had just closed 3 of the largest projects of my life with 2 global insurance companies and one of the largest media experience companies. The 3 projects involved a highly technical IT telecommunications integration project with cloud data centers, MPLS networks, and multiple countries. Closing these projects required a lot of connections with people in 16 different countries and within the US. People from different backgrounds and different styles. As a vendor you have to understand and align the technology with what the customer wants and what the customer really needs.
EcoPersona is more than a business to me. It is an expression of my core values: taking care of ourselves, the environment, and our communities in a sustainable way. The idea began when I noticed how much we waste on packaging for objects. What about the packaging we put our bodies in?
EcoPersona supports small producers, uses sustainable fibers, and offers designs that let you express whoever you are.
I invite you to help tell the EcoPersona story.
With love, Karla Renteria
